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  • Linsey Shelton

#5: Better Customer Profiles


This episode was [helpful] / [not helpful].


In this episode we talk with Elizabeth Winheld of Women in Community about the idea of a “soulmate customer” and how to create a crystal clear profile of who that is. This concept is foundational to creating the well rounded success that we’re striving for which includes appreciation, passion, and profit.

Elizabeth is the CEO of WINC – Women in Community where she is helping to co-create a feminine business culture while empowering every woman to translate her purpose into a business that can feed her soul and her family.

What really struck me about this conversation? That there are telltale signs to a customer profile that is too broad: inefficient operations, burnt out leaders and teams, and the feeling of “treading water.” If you aren’t crystal clear on your customer, your business tends to be reactive instead of proactive. That is an emergency state that doesn’t feel good to work in.

Grab your note-taking gear and listen up - Elizabeth shares an easy technique for better customer profiles and what to do with a crystal clear profile that will create major shifts in your customer connection and revenue.


Dig Deeper

Elizabeth talked about one area of "the engine" but there is so much more to learn. Watch her webinar for the full picture. If you are a purposeful, passionate female visionary... a healer, artist, coach or creative type... who is tired of the feast and famine cycles and ready to quit the guesswork, watch this free online workshop to get 100% focused on the tasks & strategies that actually drive your revenue up.


>> Watch her free webinar <<


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About Elizabeth Winheld

Elizabeth is the CEO of WINC – Women in Community where she is helping to co-create a feminine business culture while empowering every woman to translate her purpose into a business that can feed her soul and her family.

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