Team Unity Lesson: Integrate Customer Stories Into Normal Business Operations
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Today we’re going to leap from feedback to storytelling with Paul Smith. Paul is an expert in business storytelling. He is a best selling author whose work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, and Fast Company, among others.
What really struck me about this conversation? How storytelling can create team unity. Customer stories are feedback with flare that keep your team tuned to the customer. It has me thinking about what becomes possible when we keep our eyes on the prize.
Grab your note-taking gear and listen up - Paul will share some techniques for better feedback conversations and touch on how to create a team culture that is laser focused on the customer experience.
Learn more about business storytelling
Paul is sharing his one-page cheat sheet to the most important business storytelling techniques. Check out "Storytellers for Leaders Course Cheat Sheet" under Training Resources on his website.
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About Paul Smith
Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of:
His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, and Fast Company, among others. He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.